About me

E-mail: rayna.tzvetkova@gmail.com
Personal website: https://raycomms.org/

Results-oriented professional with a proven track record of accomplishments in digital and traditional marketing. Passionate about innovative HR solutions, employer branding and people experience.

Professional Experience

Consultant – January 2023 – to present
Communications – internal communications, media relations, employer branding, people experience.

Communications Specialist EMEA – Habitat for Humanity International – Dec. 2017 – Oct. 2022

  • Branding and communication activities in 25 countries across EMEA region.
  • Set up and management of EMEA Communications Hub – an internal platform for quick and easy sharing of information among colleagues within the region, by making resources available at HQ channels to Habitat countries in EME & AFR.
  • Organizing the World Urban Forum in Abu Dhabi and contributing to the organization of the World Urban Forum in Poland.
  • Supporting InHouse, International Knowledge Management, HRLOD, Spiritual and Cultural initiatives and events.

Freelance Marketing Communications Consultant – 2014 – 2017

  • Groupama – Corporate & Marketing Communications Manager. Website and event management. Set up of an Intranet. Member of the Management Committee.
  • Cargill – HR Communications – focus on intercultural communications.
  • Croud (UK) – social media management. Blogger communications on projects for Virgin Trains.

Communications & Campaigns Manager for SDSD – UK  – 2010 – 2013

  • Managing all external marketing, communications and campaign activities for Europe, Far East, Americas – online and offline.
  • Marketing actions and programs for the company brand and specific product lines.
  • Assistance with on boarding of new employees. Set up of an Intranet.

Corporate Communications and CSR Manager at ING Bulgaria – 1999 – 2009

  • Communications Strategy Development; market research, market segmentation, brand positioning, brand management re-branding.
  • Internal communications – newsletters, intranet management, trainings.
  • Corporate communications; content set up and management of ING in Bulgaria website.
  • Media relations – national and international.
  • Event Management – internal and external events; CSR and community relations, sponsorship projects.
  • Member of the Crisis Management Committee of ING in Bulgaria.
  • Executive assistant to the Country Manager 1997-1999.

Free-lance translator and interpreter – 1995 – 1997

  • USAID – Housing and Urban Development Project (Bulgaria).
  • EBRD – Annual Meeting (Bulgaria).


  • Marketing Communications and PR – “Excellence in Communications” – M3 Communications Group, a Hill & Knowlton Associate. Major subjects: Communication Techniques, Working with Media, Creativity and Communications, Presentation Skills, Crisis Management, Communications in Action, etc.
  • Master of Arts – Linguistics, English and American Literature – Sofia University ‘St. Kliment Ohridski”, Bulgaria. Main subjects – Linguistics, English and American Literature, Translation, Interpreting, Teaching English.
  • edX – Fullbridge: Analytical Problem Solving and Design Thinking

Professional Development

  • ING Business School – Winning Communications – Focus and impact to win mandates and influence decisions by improved communication. Development of a disciplined communication style that engages people. Influence others through communication that motivates people into action (2007)
  • LEAP-certified – Habitat for Humanity International (2021)
  • Reuters Training Course – Digital Journalism (2023)


  • Several CSR & PR projects I managed – Perperikon and ING’s 10th anniversary – were honoured with national and international awards.
  • I set up 2 Intranets from scratch – for SDSD (UK) and Groupama (Bulgaria) – contributed to increasing employee engagement by around 70% in both places.


  • English – Fluent
  • French, Russian, Slovak – Intermediate
  • Bulgarian – Native

Hobbies & Pro Bono Causes

  • Keeping a personal blog on topics: books, travel, people since 2008 –http://tzvetkova.wordpress.com/
  • Participating in causes, whose values I share. Contributor to the Guttenberg Project and Wikipedia.


Available upon request and on my Linked-In profile – http://www.linkedin.com/in/raynatzvetkova

❶ Well-rounded profile with a proven track record of accomplishments in communications.

❷ Advanced skills in creative development and cross-channel performance management.

❸ Applies project management methodologies.

❹ Successfully delivers comprehensive, innovative customer-centric marketing strategies.

❺ Passionate about digital media, innovative HR solutions, and remote work.


edX: Analytical Problem Solving and Design Thinking

edX: Berkeley: The Science of Happiness

Linked-In: Leadership Foundations

Reuters Digital Journalism