About me

❶ Well-rounded profile with a proven track record of accomplishments in digital and traditional marketing.

❷ Advanced skills in communications and creative development, web analytics and cross-channel performance management.

❸ Applies project management methodologies to plan, test, and implement marketing campaigns by optimising budgets and effectiveness.

❹ Successfully delivers comprehensive, innovative customer-centric marketing strategies that focus on customer relationships.

❺ Passionate about digital media, innovative HR solutions, and remote work.

My education: Master’s degree in Linguistics from the Sofia University ‘St. Kliment Ochridsky’ and specialization in Marketing Communications at M3 College, Sofia and ING Business School, Amsterdam. edX-certified in Project Management and Problem Solving and Design Thinking.

Google Certified Online Marketing

In my spare time, I keep a personal blog on topics: books, travel, people.

Detailed information on my professional activities can be found at my Linked-In Profile.

Curriculum Vitae

Personal website: https://raycomms.org/

Results-oriented professional with a proven track record of accomplishments in digital and traditional marketing. Experienced at managing social media channels. Writer of content for websites, social media, and marketing collateral. Constant learner with a collaborative approach.

Professional Experience

Communications EMEA at Habitat for Humanity – 2017 – to present

Responsible for branding and communication activities in 25 countries across EMEA region. Set up and management of EMEA Communications Hub.

Freelance Marketing Communications Consultant – 2014 – 2017

Preparation & implementation of communication strategy in accordance with organizational objectives. Development of communication & marketing materials with regards to the media mix. Web site management: conceptual, UX, content. Organizing from A to Z participation at international fairs and events. Administration: request & compare quotes, prepare briefings, issue procedures, budget management.

  • HR Communications for Cargill – focus on intercultural communications (2016); Social Media management and digital marketing for SDSD.
  • Groupama Corporate & Marketing Communications Manager (2014 – 2015) Internal Communications – development of Intranet portal and launching employee engagement activities; External Communications – website management, event management, advertising. Member of the Management Committee; Digital marketing – managing the company’s social media channels.

Marketing Communications & Campaigns Manager for SDSD – UK  – 2010 – 2013

  • Managing all external marketing, communications and campaign activities for Europe, Far East, Americas – online and offline;
  • Marketing actions and programs for the company brand and specific product lines;
  • Internal HR communications – managed intercultural employee engagement Development of an Intranet portal, assistance with on boarding of new employees.

Marketing Communications and CSR Manager at ING Bulgaria – 1997 – 2009

  • Communications Strategy Development; market research, market segmentation, brand positioning, brand management re-branding;
  • Internal communications – newsletters, intranet management, trainings;
  • External corporate communications, content set up and management of ING in Bulgaria website;
  • Media relations – national and international;
  • Event Management – internal and external events; CSR and community relations, sponsorship projects;
  • Member of the Crisis Management Committee of ING in Bulgaria.


  • Master of Arts – Linguistics, English and American Literature – Sofia University ‘St. Kliment Ohridski”, Bulgaria. Main subjects – Linguistics, English and American Literature, Translation, Interpreting, Teaching English.
  • Marketing Communications and PR – “Excellence in Communications” – M3 Communications Group, a Hill & Knowlton Associate (2003 – 2004). Major subjects: Communication Techniques, Working with Media, Creativity and Communications, Presentation Skills, Crisis Management, Communications in Action, etc.
  • edX – Fullbridge: Analytical Problem Solving and Design Thinking.
  • Google Certified Online Marketing.

Professional Development

  • ING Business School – Winning Communications (2005) – Focus and impact to win mandates and influence decisions by improved communication. Development of a disciplined communication style that engages people. Influence others through communication that motivates people into action.


  • Several CSR & PR projects – I managed – Perperikon and ING’s 10th anniversary – both projects were honoured with national and international awards.
  • I set up 2 Intranets from scratch – for SDSD (UK) and Groupama (Bulgaria) – contributed to increasing employee engagement by around 70% in both places.


  • English – Fluent
  • French & Russian – Intermediate
  • Bulgarian – Native

Hobbies & Pro Bono Causes

  • Keeping a personal blog on topics: books, travel, people since 2008 –http://tzvetkova.wordpress.com/
  • Participating in causes, whose values I share. Contributor to the Guttenberg Project and Wikipedia.

Personal Website


Available upon request and on my Linked-In profile – http://www.linkedin.com/in/raynatzvetkova

Video Presentation

My 25-seconds video presentation