Ray Marketing Comms

About me

RAYNA TZVETKOVA
Personal website: https://raycomms.org/

Results-oriented professional with a proven track record of accomplishments in digital and traditional marketing. Passionate about innovative HR solutions, employer branding and people experience.

Professional Experience

Senior Event Manager – C&M – January 2024 – to present
In charge of the event organizations and logistic arrangements for the EU funded events within FWC: Events 2020: Foresight Central Asia 2050 (Tashkent); TCTC Coordination Platform (Astana, Almaty); Regional Forum – Strengthening Financial Resilience and Accelerating Risk Reduction in Central Asia (Almaty), etc. Communication with participants, European Commission representatives, beneficiaries, and service providers.

Communications Consultant – April 2023 – December 2023
Communications – internal communications, media relations, employer branding, people experience.

Communications Specialist EMEA – Habitat for Humanity International – Dec. 2017 – Oct. 2022

  • Branding and communication activities in 25 countries across EMEA region.
  • Set up and management of EMEA Communications Hub – an internal platform for quick and easy sharing of information among colleagues within the region, by making resources available at HQ channels to Habitat countries in EME & AFR.
  • Organizing the World Urban Forum in Abu Dhabi and contributing to the organization of the World Urban Forum in Poland.
  • Supporting InHouse, International Knowledge Management, HRLOD, Spiritual and Cultural initiatives and events.

Freelance Marketing Communications Consultant – 2014 – 2017

  • Groupama – Corporate & Marketing Communications Manager. Website and event management. Set up of an Intranet. Member of the Management Committee.
  • Cargill – HR Communications – focus on intercultural communications.
  • Croud (UK) – social media management. Blogger communications on projects for Virgin Trains.

Communications & Campaigns Manager for SDSD – UK  – 2010 – 2013

  • Managing all external marketing, communications and campaign activities for Europe, Far East, Americas – online and offline.
  • Marketing actions and programs for the company brand and specific product lines.
  • Assistance with on boarding of new employees. Set up of an Intranet.

Corporate Communications and CSR Manager at ING Bulgaria – 1999 – 2009

  • Communications Strategy Development; market research, market segmentation, brand positioning, brand management re-branding.
  • Internal communications – newsletters, intranet management, trainings.
  • Corporate communications; content set up and management of ING in Bulgaria website.
  • Media relations – national and international.
  • Event Management – internal and external events; CSR and community relations, sponsorship projects.
  • Member of the Crisis Management Committee of ING in Bulgaria.
  • Executive assistant to the Country Manager 1997-1999.

Free-lance translator and interpreter – 1995 – 1997

  • USAID – Housing and Urban Development Project (Bulgaria).
  • EBRD – Annual Meeting (Bulgaria).

Education

  • Marketing Communications and PR – “Excellence in Communications” – M3 Communications Group, a Hill & Knowlton Associate. Major subjects: Communication Techniques, Working with Media, Creativity and Communications, Presentation Skills, Crisis Management, Communications in Action, etc.
  • Master of Arts – Linguistics, English and American Literature – Sofia University ‘St. Kliment Ohridski”, Bulgaria. Main subjects – Linguistics, English and American Literature, Translation, Interpreting, Teaching English.
  • edX – Fullbridge: Analytical Problem Solving and Design Thinking

Professional Development

  • ING Business School – Winning Communications – Focus and impact to win mandates and influence decisions by improved communication. Development of a disciplined communication style that engages people. Influence others through communication that motivates people into action (2007)
  • LEAP-certified – Habitat for Humanity International (2021)
  • Reuters Training Course – Digital Journalism (2023)

Achievements

  • Several CSR & PR projects I managed – Perperikon and ING’s 10th anniversary – were honoured with national and international awards.
  • I set up 2 Intranets from scratch – for SDSD (UK) and Groupama (Bulgaria) – contributed to increasing employee engagement by around 70% in both places.

Languages

  • English – Fluent
  • French, Russian, Slovak – Intermediate
  • Bulgarian – Native

Hobbies & Pro Bono Causes

  • Keeping a personal blog on topics: books, travel, people since 2008 –http://tzvetkova.wordpress.com/
  • Participating in causes, whose values I share. Contributor to the Guttenberg Project and Wikipedia.

References

Available upon request and on my Linked-In profile – http://www.linkedin.com/in/raynatzvetkova

Alva Labs Personality Test (2 July 2023)

Certificates

Certificates

edX: Analytical Problem Solving and Design Thinking

edX: Berkeley: The Science of Happiness

Linked-In: Leadership Foundations

Reuters Digital Journalism

References

References for Rayna Tzvetkova

Hand Beerekamp
journalist at NRC Handelsblad

I met Rayna in Sofia, travelling through Bulgaria, after I spotted the work she did for ING aiding the promotion of the archeological site of Perperikon. To me she was one of the best examples of the rapid integration of her country into our common European culture, deeply rooted in history and open to the challenges of modern society. A hard and loyal worker who should go places internationally.

Frank Hawkes
International Banking Consultant

I worked very closely with Rayna during my tenure with ING in Bulgaria. She is “keen as mustard” (as we say in UK) and approached all of her varied PR and Corporate Communications assignments with both tremendous drive and professionalism.

All of her assignments were handled extremely well to the total satisfaction of the Country Manager and myself as well as her functional superiors at Region and Head Office.

She is to be congratulated in particular for thinking on her feet in a very creative manner when faced with technolgical “breakdowns” that were completely outwith our local control (i.e. originated at HO level).

I would be pleased to work with Rayna again and convey to her my most sincere best wishes for her continued success. (Frank managed Rayna indirectly at ING Bulgaria (WB)

Dessislava Lashkova
EMEA HR Lead at Cargill Bulgaria

I have known and worked with Rayna for 11 years at ING (Bulgaria). Very creative personality, focussed on the big picture and achieving results, outside-the-box thinker, Rayna is an invaluable team member.

She runs both internal and external communications with energy, dedication and indeed makes a difference as she loves her job and always approaches new or different projects and tasks enthusiastically, with all her heart.

Her professionalism and excellent skills in the field of Corporate Communications and PR make her a high value expert who would be an asset to any organisation. (Dessislava worked with Rayna at ING Bulgaria (WB)

More references at http://www.linkedin.com/in/raynatzvetkova

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