My Croud Story

Croud is a unique network of digital experts around the globe. My story below appeared in:


As a happy Croudie, My Croud Story is below:

Rayna Tzvetkova

I am a location independent marketing and digital communications professional, who loves working and traveling. Previously I worked on a full-time basis for ING, DDB, Groupama, and others, however, in the last few years, remote work opportunities have really fascinated me so I took the leap and became a freelancer. Whilst working on remote projects for SDSD, Cargill, and others, I discovered the Croud Network and immediately joined. I am very happy to be part of one of the most diverse and advanced crowdsourced platforms available.

‘Since 2008 I’ve kept a personal blog for topics that inspire me. I deeply believe that people are more productive when they are happier at work.’

The Challenges of Remote Working

Freelancing has its challenges.  As the old joke goes: “I like being my own boss, however, I don’t like being my own employee”. But joking aside, the best thing about my job is having the freedom to set my own hours and to have the opportunity to work on diverse projects with leading brands – from contributing to communication initiatives for a Virgin Trains Travelling UK Campaign or working with bloggers for Festival 6. No two projects are alike. I love the variety and the fact that I can work from anywhere in the world, all I need is a reliable internet connection and I’m ready to work. The things that I find to be most rewarding is that I constantly meet and collaborate with people from all over the world. Getting to know different cultures and attitudes can be very inspiring.

For me the difference between working full time and freelance, it’s not so much in the work, but more the way of life. Working remotely is very motivating and works well for highly organised people with excellent time management skills, who are oriented towards completing tasks on time and to a high standard.

For digital nomads, there’s often no distinction between work and leisure. Working hours sometimes over exceed those that are required in an office, and different time zones present another challenge altogether.

Working with both colleagues and clients in different time zones means having to find a convenient time for the team get together, especially if there’s a particular issue that needs to be discussed amongst individuals that may be scattered across different parts of the world. So a colleague in Singapore, let’s say, might be just about having dinner, where a colleague somewhere else is just waking up, but that is the beauty of it.

Getting into The Digital World

My career in the digital world started with managing the website of ING in Bulgaria back in 2000, Google was only two years old back then. Over the years, things in the digital world have rapidly developed, so one has to constantly stay up to date. In 2008 I started writing a personal blog, which is where my passion for WordPress comes from.

I had read an interesting article about the company and remote working, so was desperate to find out more.  

In the middle of June this year, Automattic, the company behind the WordPress platform and a bunch of other businesses, decided to shut down its office in San Francisco. Most of the company’s employees – over 500 people scattered across more than 50 countries around the world, have been working full-time for a long time – from their homes, cafes or wherever they choose.

In 2013 I set up a website where I uploaded six books, all of which are now in print, so after sorting out copyright issues with the publisher, the general public are now able to read them online – “The Road to the Temple” and “In Spirit and in Truth” by Priest Alexander Lashkov (the website is only in Bulgarian). I worked on the project on a pro bono basis and from this also contributed to Wikipedia with information about the author.

I’m extremely passionate about personal development and continued learning. Quality learning has never been easier and more accessible. The online learning destination – edX –  whose mission is to increase access to high-quality education for everyone, everywhere, was founded by Harvard University and MIT in 2012. That is where I got certified in Analytical Problem Solving and Design Thinking. And via the Hubspot Academy, I got Inbound Marketing Certified.

I can’t agree more with Dr. Seuss, who says: “The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”

Working for Croud

I first heard about Croud’s remote opportunities through a digital nomad Croudie from Australia – Vivienne Egan – a content specialist, journalist and social entrepreneur, and I applied. I was so happy when I successfully passed all the exams. Working for Croud is fantastic!

Now I work very closely with my in-house Croud colleague – Qudsia Shakeel – and frankly, it doesn’t feel like we are not physically together. Our Mondays would start with genuine interest “How was your weekend?” and Fridays with a “Happy Friday” – both full-time and freelancer employees seem to love Fridays! I can call or write Qudsia any time on any work-related issue I have. She has always been the most supportive person, making me feel like a key part of the Croud team.  

Croud Control

When you join the Croudie Network, a profile is created for you in the Croud Control platform, from where you have access to the Croud Academy section, the dashboard of your tasks, Croud’s payment center, etc. So at any given moment in time, you know how much work you’ve completed, how much you earned, and updates on what’s next. And every spare minute you have, you can benefit from Croud Academy courses. Fascinating isn’t it 🙂

The Future

What I have learned is that nothing is forever, so neither is full-time nor freelance – it all depends on one’s priorities at every given moment in time. I stay open to opportunities and love this old song from the Alfred Hitchcock movie “The Man Who Knew Too Much” and Doris Day’s performance.

But I definitely look forward to meeting other Croudies either in a face-to-face get-together, which Croud organizes or through live webinars. I love mobility, flexibility, and innovation in everything!


One thought on “My Croud Story

  1. Pingback: My Croud Story | Rayn@'s Spot

Get in Touch!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s